The purpose of any business; whether new, old, emerging, or stable, is to develop a brand identity and create better services to its customers. As important as it is for an ice cream maker and seller to access its customer’s location for the sole aim of making sales and getting a financial value in return rewards, it is also important for such sellers to satisfy the needs of their customers. It is between this need to make sales by the owners of businesses and the responsibility to make the products available to their customers as at when required that brought about the innovation of vending bikes. Questions had often been raised concerning how the use of vending bikes can help to increase the impact of a product on its final consumers? Such answer will not be gotten until you as an individual find yourself on a private beach, picnic or recreation ground, stadium, gym among other social places and the need for a favourite product like ice cream, hot dogs, burger among several other commodities beckons, but such location is not accessible to cars or lorries with which most deliveries are made.
What are Vending Bikes?
Vending bike is a tricycle-like bike design with wheels, a carriage device, and a built-in store-like compartment used for the street to street vending of products and commodities. Unlike what used to be the ancient practice of hawking products with the use of the leg, vending bikes offer the sellers of products the opportunity to transport a large number of their products from one community to another without being burdened or overstressed. In addition to this street-to-street vending capability, vending bikes also makes it possible for the sellers of products to make the delivery for their product right at the customer’s preferred location. Vending bikes also come in different specifications and designs that best suit the purpose for which it is required. While a beer bike will not be of the same design and gadget configuration as that of a coffee bike, both will as well be quite different from the design of a hot dog bike. These not only increase the number of individuals to which a vending bike owner can make sales but as well improve the quality of their services delivery to their customers thereby enhancing the impact of such product on the targeted product customers.
Importance of Vending Bikes in the Life of Product Consumers
In one of our sober reflections on what exactly it is that improves customer’s loyalty towards a particular product or service delivery, it was generally agreed that the ability of a product to meet the need of its customers at the most desired moment is the only guarantee for customer's loyalty and returned purchases. We all must have seen several advertisements in which a famished athlete, sportsperson, or even a normal worker while sitting by a location thinking of how best to get a typical food product or a refreshing appetizer like an ice cream suddenly raise their head with zero hope, only to find ice cream, coffee, hot dogs, burger, or even a proper food vending bike lying a whisper away from them. That is the angel-like role that most vending bikes play in the life of their consumers and a reason for which the use of vending bikes is gradually becoming the only trend of the physical sale and purchase mechanism in recent times. One can even conclude that it is the only reason why the electronically enhanced commercial platform (e-commerce) had not outrightly consumed the physical sales and purchase system in most advanced countries since most deliveries for ordered products themselves are made using vending bikes.
How Does Vending Bikes Improve Your Product Impact?
Having examined the various benefits associated with the use of vending bikes, vending bikes can improve the impact of a product through the following:
1.Increases the Reach of Product: - as a result of its small nature, the strong wheel associated with it, and a composition that makes it threadable through different kinds of terrain; and ideal vending bike thus makes it easy for products to reach a large number of consumers thereby enhancing brand popularity, product impact and subsequently the growth of such product’s customer base.
2.Makes Product Delivery Faster and Easier: - in this age of electronic order for a product from virtually any location, the ability of vending bikes to access different locations and scale through a series of barriers had also made it the best-known choice in recent time for faster and easier product delivery to the customer’s chosen location.
3.Improves Product Customer Experience: - when order is made for a product and the delivery for such a product is made on time, the customer will have a sense of satisfaction and such a gesture will go a long way in ensuring customer loyalty to the said product as well as its seller.
Next: The Role of Cargo Bikes