Are You Ready To Start Your Bicycle Business?

Jan. 09, 2020

Starting a bicycle business is one of the many commercial opportunities you can launch online. You can choose to sell customer-ready bicycles, parts and accessories, or even repair services. You can also focus on niche markets like racing bikes, or become a bike manufacturer. However, while you can make a handsome profit from a bike business, there are still many things to review. As with all businesses, you should ensure everything is in order ready for launch. It is recommended that you have a comprehensive business plan that can guide you and make your cycling business a success. This includes outlining all your business need, creating a financial plan and streamlining your service delivery process. So are you ready for launch? Here is what you need:


Calculate your business costs

Starting a bike business is going to cost you some money, both for the initial startup and operations. You need to be aware of all the business costs, including how much you need to register the business, develop a website, pay personnel you employ, purchase stock and other expenses incurred by your business. Creating a budget and financial plan can help you pin down the crucial costs and prepare for the launch. In addition, you should calculate and forecast future break-even points, profitability, and cash flow. The best approach is to develop a detailed business plan that combines all the financial aspects based on all your needs.


Create a website

Your bike business will greatly benefit from having an official website where prospective online customers can find you. A website can include all the critical information about your business, products and services. It also gives you an opportunity to sell to global customers. Whether you plan to become a bike manufacturer or retailer, you need a website to start an online bike business. You will need custom domain names and hosting services for your website. You will need some quality images and content for your pages. If you do not have an internal IT team, you can outsource website development from other companies.


Marketing and networking

Having a business and a website isn't enough. You need to reach customers, both from your local area and other places around the world. Thanks to shipping services, you can sell your bicycles abroad. Marketing is critical if you want to reach a broader market and generate traffic to your website. You need to invest in the right marketing mix for your bicycle business. This may involve paid advertisements and affiliates, PPC, Sponsored ads on YouTube and Google search results, local TV and radio, etc. You also need to connect with others in the bike industry and push your business to the forefront of search results.


Supply chain

If you are opening retail for customer-ready bicycles or bike parts, you must review the supply chain before starting your business. There are several suppliers in the market and finding one shouldn't be a daunting task. However, each has unique advantages and discounts vary from one supplier to another. The goal is to find reputable, reliable suppliers and also offer their services at affordable rates. They should also make sure that the manufacturer can provide products and components of real quality. However, all this depends on the products you are selling and the brands you want to create.



It is recommendable to always think about the brand before launching your bicycle business. Without a brand, you can quickly become invisible in the sea of similar companies providing the same products and services. If you are a bicycle manufacturer, it is critical to have a harmonious product that’s presentable as a single product and not just a collection of different parts. Identify the strengths of your products and services to build your brand around. Your products should be one cohesive thing that reflects the ingenious design and something different for the market. Branding also requires consistency and high-quality products, as well as the selection of niche markets.


Narrow down the niche

A bicycle business may be any joint venture involving bicycles or spare parts. You can sell new bikes that are ready for the road, repair and replacement parts and bicycle accessories. You may also become a bicycle manufacturer or even choose to buy and sell used bicycles. The possibilities are limitless and so is competition. It is recommendable to serve a specific niche rather than try to take on the world. Narrowing down to one niche will allow your business to flourish, build a strong brand and become increasingly visible in the market. For instance, you can focus on racing bicycles and become an expert in everything about such bikes.


Form a legal entity around your business

It is highly recommendable to form a legal entity such as an LLC. This licensed business entity has many advantages, including protecting you from becoming personal liability if the business is sued. You do not have to settle for an LLC, although this is the best option for small businesses. You can perfectly form it on your own and. There are several other structures you can create, including DBAs and corporations. You should also use registered agent services to ensure compliance with your business and protect your privacy. The next step after business registration is to register for the state and government taxes. This is going to require the application of EIN. Other important processes include opening a bank account, establishing business accounting and obtaining the necessary licenses and permits.



There are several other things to review before starting a bicycle business. If the retail is operating without a shop, you will need a certificate of occupancy (CO) and a liability waiver. You may also need business insurance, shipping frames and a way to woo your customers back for more. It is also crucial to ensure that the bicycle business is right for you. Researching the matter is critical to achieving success in your bicycle business. It will help you understand the demand, competition and market trends. That’s why you need an all-inclusive business plan.